Food advertising influences teenager’s food choices
Monday, March 07, 2011
New research, by the Cancer Council and the Heart Foundation, reveals one in four high school students are overweight or obese and 85% of students don't engage in sufficient activity to provide a health benefit.
The study found food marketing is a driver of adolescents’ purchase decisions, with over half of the students indicating they had tried a new food or drink product in response to seeing advertising. Most commonly, students reported in the last month seeing a special offer, competition or giveaway for a food or drink product in a magazine or on public transport. Just under half of all students had bought an extra food or drink product that was displayed at the supermarket checkout.
Almost three quarters said they spent more than two hours on a school day watching TV, playing video games or using the computer for entertainment with almost half the students having a television in their bedroom.
The study shows the extent of the influence that food marketing has on teenagers and again reinforces the need to regulate junk food advertising to children.
The ADA is a member of Coalition on Food Advertising to Children (CFAC). The CFAC is calling for a ban on unhealthy television food advertising during broadcast periods when high numbers of children are watching TV, and also for better regulation of other forms of marketing to children.