Health groups release landmark blueprint to tackle key driver
of childhood obesity
Wednesday, May 11, 2011
New research: 84% of consumers believe children should be protected from
unhealthy food advertising
The Obesity Policy Coalition will today launch the first Australian plan for legislation that offers real protection for children from unhealthy food advertising – one of the key drivers of childhood obesity.
The OPC’s evidence-based blueprint, which has been presented to the State and Federal Governments, explains how different types of advertising should be restricted (including TV advertising during peak children’s viewing times), and proposes definitions of key terms, such as ‘unhealthy food’ and advertising ‘directed to children’.
For full plan, see: Obesity Policy Coaltion- Protecting Children