Reach every S-milestone: Dental Health Week 2025 theme and concept revealed
- Oral health
It’s only a couple of months until the ADA’s flagship oral health promotion event takes place from Monday 4 to Sunday 10 August, and we are excited to unveil the concept and theme for this year’s event.
From its founding, the ADA has been committed to working towards improving the oral and general health of the Australian public.
One of the main ways we try to meet that goal is staging Dental Health Week (DHW) every year, a nationwide promotional campaign that seeks to convey to peoplethe key principles underpinning healthy teeth and gums. The focus has been on a range of groups in recent years, with the focus this year turning to oral healthcare for children.
This year’s DHW will educate parents and caregivers about what they need to do to help their kids ‘reach every S-milestone’, taking them on a journey from birth and first teeth through to first teeth and beyond.
There will also be an emphasis on promoting the Child Dental Benefits Schedule, which provides care for children aged 0-17 years who are eligible for Medicare and whose parents/carer/guardian receive an eligible payment from the federal government.
Finally, people will be encouraged to visit Teeth.org.au, an ADA-created and peer-reviewed site offering practical oral healthcare information across a broad range of topics.
The website, dentalhealthweek.org.au is now active with the full range of DHW resources and additional oral healthcare material.
Core messages
As always, the campaign will reinforce these key elements of good oral healthcare:
1. Brush twice per day using a fluoride toothpaste
2. Clean in between teeth daily using floss or interdental brushes
3. Eat a nutritious diet, low in sugar
4. See your dentist regularly
We are here to support you in any way we can during this key week of oral health promotion and please get in touch with any ideas or requests.
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